The California Milk Processor Board celebrates 15-year-ad anniversary by finding the next generation of stars
Do you remember the first time you were asked “GOT MILK?” The Girl Scouts in California and California Milk Processor Board (CMPB) seek to observe the anniversary of the 15-year-old campaign, by searching for three registered scouts to star in a new print “GOT MILK?” advertisement.
“Over the years, the CMPB has created memorable campaigns that resonate with the public,” said Steve James, executive director of the CMPB. “The 1997 Girl Scouts print campaign, without a doubt, was one of them. We are excited to work with all eight Girl Scout councils in California as we commemorate the 15th anniversary of the partnership.”
The original Girl Scout featured in the campaign, Megan Weber, will be traveling throughout California in an attempt to inspire more than 200,000 Girl Scouts to take part.
“I remember missing my school Halloween party to participate in the photo shoot,” says Weber, who had been a Girl Scout for 13 years. “I just couldn’t pass up this once-in-a-lifetime opportunity to star in a GOT MILK? billboard and to also represent the Girl Scouts across California. I’m excited to represent both as they search for a new generation of strong, healthy and confident young women.”
The girls who win the contest will also each receive a $500 US Savings Bond and a billboard in their hometowns. The contest is open to all registered Girl Scouts through 12th grade in one of the eight California councils.
Submissions are being taken through Dec. 17. Those who enter, may submit a photo with a caption of no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped them become strong, healthy and confident?
Entries can be submitted via email or sent in to the listed address:
GOT MILK? – Girl Scout Photo Contest c/o RL Public Relations 11835 W. Olympic Blvd. , Suite 1155E Los Angeles, Ca. 90064
The three grand-prize winners will be notified by Jan. 31, 2013.
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