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Invent a toy! Did you know JENGA® was invented by a 17-year-old British girl?  Published: November, 2009

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Young people have been responsible for some of the most astonishingly successful and useful inventions. To unleash innovative ideas for new toys, games and sporting goods, By Kids for Kids (BKFK), in collaboration with sponsors Toys“R”Us, and leading U.S. toymaker JAKKS Pacific, announced ‘INVENTION DIMENSION,’ a new competition that honors this rich history of inventiveness in young people. Open to all American youth ages of 6 through 19, young inventors are encouraged to submit their own concepts for future toys, indoor and outdoor games, board games and sporting equipment. One National Grand Prize winner will receive a JAKKS Pacific Prize Pack valued at $1,000 and a trip to JAKKS Pacific headquarters in Malibu, California for an opportunity to pitch his/her invention to JAKKS’ development team. Further, a special celebration event will be held at the Toys“R”Us international flagship store in Times Square, New York City where a $1,000 gift card for a toy lover’s shopping spree will be awarded to the winner. Youth contestants in all 50 States and the District of Columbia and possessions are eligible to participate. No purchase is necessary and all entries must be received online at www.bkfk.com beginning October 1, 2009, noon EST through January 29, 2010, noon EST. More than one toy concept can be submitted and up to three media uploads are allowed in support of each. Additionally, entrants must answer seven questions about the invention through the online entry form to make the entry official. Four criteria will be used to evaluate each entry and choose the top five finalists - 1.) Originality of concept, 2.) Development and description of idea 3) Marketability and 4.) Potential for commercialization. Expert judges from the Toy Industry, combined with the results of an online vote that will give friends and family an opportunity to support their favorites, will determine one Grand Prize winner. To spark creativity and inventive thinking, special educational materials have been custom-created for America’s teachers in support of ‘Invention Dimension’ and are available free for download at www.bkfk.com/teachers. The Grand Prize winner will be given the opportunity to name the teacher or mentor who was most inspirational in their invention process. That teacher/mentor will receive $500 worth of JAKKS Pacific School/Classroom supplies. “We are excited to sponsor the ‘Invention Dimension’ challenge and to encourage young people to be innovative and to push the boundaries of their imagination,” said Stephen Berman, President and Co-CEO, JAKKS Pacific. “We are looking forward to bright ideas and discovering the young toymakers of tomorrow.” “We’ve seen many times the amazing self-esteem elevation and creative results of youth who apply themselves to invention challenges,” says Norman Goldstein, the founder and CEO of By Kids for Kids “All kids who engage in ‘Invention Dimension’ are winners and will benefit through the process of unleashing their creativity. We appreciate the support of Toys“R”Us and JAKKS Pacific, and together look forward to this competitive joust for emerging new product ideas.” Official rules for the ‘Invention Dimension’ challenge are available here.

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