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Feature Story

'Green' roofing product changes the world by Joe SciarraPublished: October, 2008

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Nothing has been more un-green and un-environmentally friendly than archaic roofing materials, which for over 100 years have been defined by unsafe, landfill-cluttering, energy-inefficient products like asphalt, metal, wood, clay and concrete. But ArmorLite Roofing Technology has changed all that – forever. The Santa Ana, California-based company made one of the biggest breakthroughs in the history of the roofing industry by developing the most eco-friendly, energy-efficient roofing system ever. According to Rob Keen, one of the nation's leading roofing experts, “ArmorLite's technology has redefined the industry.” ArmorLite's Lifetime Warranted product uses the least amount of the Earth's resources, is 100 percent recyclable, with at least 50 percent recycled materials and has 0 percent waste in manufacturing, all industry firsts. ArmorLite's material reflects significant heat and is highly insulated, both of which dramatically reduce heating and cooling costs. According to one homeowner in Hawaii who installed ArmorLite, “We noticed a significant difference in the temperature of our house.  We no longer use the A/C, realizing a considerable savings in our utility bill.” We developed our revolutionary new product with help from General Electric, using advanced engineered polymers with over 40 years of proven weatherability. Because of its light weight, ArmorLite can be installed over existing asphalt shingles, which adds insulation and eliminates waste to landfills. Weight has plagued the roofing industry, causing the homeowner unsafe situations in high winds, earthquakes and fire, while also creating transportation and installation issues.  But that problem exists no more -- thanks to ArmorLite, which weighs nearly eight times less than other lightweight roofing materials.  All this reduction in weight translates into less fuel consumption during shipping, further helping our environment. Did you know that the average roof on a home weighs 30,000 pounds, placing tremendous burden on a home's structure?  What would you rather have over your family's head - 30,000 pounds or ArmorLite's 3,500 pounds? According to Jim Stewart, Ph.D., creator of Earth Day LA, ArmorLite is an ideal example of a green roofing product that encompasses all the considerations of a sustainable roof with low environmental impact, as well as meeting Energy Star and Cool Roof Standards. The other green innovative features of ArmorLite include: Manufactured in 2' x 4' panels, enabling roofers to install materials 50 percent quicker, with 70 percent fewer nails and less penetrations for wind, water and mold. Highly engineered polymers, built to withstand the most extreme climactic conditions.  ArmorLite has a double-barrier Class A fire-rated system and is virtually impenetrable. Joe Sciarra is the founder of ArmorLite Roofing Technology. CONTACT US: 540 N. Golden Cir., Ste. 109 Santa Ana, CA 92705 714.835.7575 armorliteroofing.com

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