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mom bloggers, continued ...Published: February, 2010

“It was a way to get an audience,” says Massura. “Comedy is not funny when you are doing it alone.”

Today, Massura says that blogging is more than just a diversion; it’s something that has changed her life. The Glamorous Life Association has taken off, with readers flocking to her wry “photo talk” posts, in which she pens silly captions for vintage photographs, and her popular AdTalk series of hilarious vintage advertisements. Her site attracts 30,000 to 35,000 unique views each month, snagging Massura advertisers and even a relationship as a brand ambassador with clothing giant Old Navy.
   
Much more than that, says Massura, blogging has brought her friendships, changed her world outlook, even affected her family. Recently, when Massura’s son spilled a disastrously large amount of milk, the first words out of his mouth were, “Mom, it’ll be good for your blog, right?” she says.

“It changes everything. The whole family is a participant in the whole blogging process,” says Massura. “This is my filter in which I channel my life. Even the worst of things become blog fodder.”
   
Massura is hardly alone, as more mothers are finding a niche in the blogosphere. While the exact number of so-called mom bloggers is not known, some 36 million American women read or write a blog every week, including about 15 million women who publish blogs of their own, according to the BlogHer Publishing Network.
   
The influence of mom bloggers has grown in recent years, and corporate America has taken note, ramping up its marketing efforts to mommy bloggers. That’s with good reason, says Maria Bailey, an expert of marketing to mothers and the author of several books, including “Mom 3.0.” 
   
“Moms represent $2.1 trillion in annual spending,” says Bailey, and more and more of them are turning online for news and product recommendations. “With blogs, you are able to see word of mouth pass from mom to mom. For years, that kind of information passed on the playground, but now the physical playground has shifted to the virtual playground.”