EVERYTHING
FOR YOUR FAMILY
|
| ||||
|
Advertise
With Us
Click here to request more information.
OC Family reaches:
- Active & educated parents
- Growing families
- And more...
MOMPRENEURS
|
|||
 Mother of two Residence: Costa Mesa Founder, D.V. Family Inc. Mothers Minder Reminder Bracelet dvfamilyinc.com Launched business: June 2004 Mothers Minder helps new mothers, who are often exhausted due to lack of sleep, to remember when they last fed their baby, when they put baby down for a nap, when baby woke or when the last dose of medication was given. Users position the product’s slider on the number or dot that represents the time of the activity. As an added use for breastfeeding moms, wearers can move the bracelet from wrist to wrist to identify which breast to offer baby, to assure balanced milk production. Q: Where is the product available? We distribute the bracelet in 12 countries. It is available in boutique baby stores, hospital gift shops and Babies R Us. We are also a manufacturer of premium or promotional give-a-way items. Q: Where did you get the idea? The idea of the Mothers Minder Reminder Bracelet came in two phases: When I was nursing my first son in 2002, my mother gave me an Italian stretch bracelet to use to place on the wrist that corresponded to the last breast I nursed with – instead of the old safety pin that she used. When I was pregnant with my second son in 2004 (my mother had recently passed away), I was on bed rest, and I happened upon the bracelet my mother had given me for breastfeeding. It had enamel tiles around it. I thought if I could put numbers on those tiles that correspond to a clock, I could remember what side I had last nursed, and what time. I could never remember, and I found that many mothers had the same issue. So I created the Mothers Minder Reminder Bracelet. It’s available in the original Italian stretch bracelet that my mother had given me, as well as the popular silicone band. Q: How long did it take from idea to marketplace? One year. Q: Where did you get the start-up funding? The company was totally self-funded. Q: How are you marketing your product? Trade shows, some advertising, co-branding our bracelet with companies like Philips/Avent (which gave away 400,000 units) and Scripps Hospital in San Diego (which gave away 10,000 units). Q: What has been your smartest move so far? Follow up and follow through – every day. If I hadn’t followed up with the Babies R Us buyer, we wouldn’t have made it in there. It took two years of follow up to get in. The next was expanding our company into the promotional/premium market. Retail really took a hit the past year, and I knew that we needed to increase sales. We had been successful with co-branding our product for Philips/Avent, and they gave them away in a breastfeeding-awareness campaign. It took four years, but we recently landed Medela as a customer. We co-branded our product, and they are including it in a breast-care gift set that will be sold in Target and Babies R Us. Click HERE to read about Del Valle's "ah-ha!" moment, and learn about her biggest mistake. Jane Elia Schwartz | Faith Freeman | Christy Caprine Catherine Del Valle | Karen Smidt-Allard | Amy Pierrot Schwary <<< BACK TO MAIN MOMPRENEURS PAGE |
|||
RSS SubscribeSEARCH THE SITE
