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MOMPRENEURS

Published: November, 2009 Jane Elia Schwartz

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Mother of two Residence: Rancho Santa Margarita Founder, Jellibee Baby jellibeebaby.com Launched business: November 2008 JelliBee Baby is a sophisticated line of accessories and gifts that resonate with moms looking for beautiful, practical bibs, booties and other gems.     Elia Schwartz’s works of art – using materials as diverse as photographs, glass, pottery and unique fabrics and paint to create mosaics, tapestries and ornamental decorations with a whimsical edge – have been shown in galleries throughout the Northeast. When her first child was born, she instinctively stitched lush, boutique-inspired bumpers, monogrammed pillows, blankets and wipes cases for her daughter’s room. Friends raved about her sophisticated designs and asked for pieces of their own. JelliBee Baby was born. Q: Where did you get the idea? I’ve always enjoyed the process of creating something ‘tailor made.’ As a new mom, I craved sophisticated, practical baby accessories that had a whimsical edge. My ‘mommy style’ is very much an extension of my style; this concept resonates with women who don’t want to lose their identity to motherhood. Q: How are you marketing your product? We’ve participated in high-profile events like Scott & Renee Baio’s Angel Foundation celebrity yard sale and the upcoming Sketchers ‘Mommy Edition’ event in L.A. We’re producing a catalog to share our items with boutiques around the country. Q: What has been your smartest move? Thinking through and determining a business model. Building flexibility into our business plan and staying flexible has allowed for growth and change. Q: What has been your biggest mistake? The second boutique I approached placed a large order. I was so excited, I didn’t get our agreement in writing, and I knew better. This deal turned into a huge headache, which eventually was resolved but could have been avoided had I stuck to my guns. Q: What was your “Ah-ha!” moment – the moment you knew you had something special? Every time customers are delighted by our pattern or design choices, the cohesive look and feel of the items and brand, I am encouraged and invigorated. Click HERE to see the resources that Elia Schwartz used to get her business off he ground, and where to buy her products. Jane Elia Schwartz  |  Faith Freeman  |  Christy Caprine Catherine Del Valle  |  Karen Smidt-Allard  |  Amy Pierrot Schwary <<< BACK TO MAIN MOMPRENEURS PAGE

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