Green Toys Sand Play Set
Sturdy, aesthetically pleasing and produced using 100 percent recycled materials (plastic milk jugs, specifically!), this four-piece play set comes with a bucket, castle mold, shovel and rake. It will keep the kids entertained in the sand while keeping moms and dads in good conscience. $21.99. greentoys.com
Bowie James
Style your beach girl in these cute mix-and-match bikinis, available in sizes 2-12. This line was started in Southern California by four moms focused on beach culture, hip style and giving back. For every bikini sold, Bowie James donates a portion of its proceeds to charity. From $68. bowiejames.com
Sons and Daughters Eyewear
This line of children’s eyewear focuses on design, originality and high-quality handmade materials. The top-grade lenses offer 100 percent UV protection to shield your little one’s precious eyes without sacrificing style. From $75. wearesonsanddaughters.com
Surf Prescriptions
Huntington Beach surf legend Jeff “Doc” Lausch has become a go-to board retailer for O.C.-ers and non-locals alike. Choose from his wide selection of boards or contact him directly for a custom “prescription,” a board designed specifically for your needs. Doc is also happy to design smaller boards for the little groms in your life. surfprescriptions
Of One Sea
Started by a young mother hoping to create a surf brand to teach her brood of boys about acceptance, Of One Sea designs all its products to promote the concept of humanity uniting despite our differences. The company’s apparel and beach gear streamline a simple, nature-inspired style for the whole family. From $24. ofonesea.com