Not to get your feathers all ruffled, but it’s a Thanksgiving day spot worth talking about. See it and sound off, if you'd let your kids see it or not. Yes, Peta can be WAY extreme, I’m the first to say that. But this spot is borderline, was created with kids in mind, has a girl delivering the message and Thanksgiving grace, and is more toned down than usual. So it’s kind of interesting, particularly for this Veggie and advertising writer. I just saw the news about it while flipping to CNN, while my kids were in the room. Now my son is vegetarian, but my girl takes after her carnivore Dad. So I wondered what she’d say. She watched, we talked and she asked if we could make her mac and cheese for the feast. I, of course, said, “Yes, I’ll make you anything.” I’ve always said I’m going to have a chat with her one day to really tell her where “Happy” Meals come from, but in a way, Peta just did that for me. And in a pretty tame, kid-relatable manner. I liked the Peta rep’s answer about giving kids courage (in perhaps a house of meateaters). Kids should have a choice, right? Was Peta's recipe for Veggie conversion too much? Well, as an ad writer who’s written every kind of print, radio, web and tv advertising for brands from Jag and Sony to Mattel and PacSun, I say it felt pretty good. I liked the POV from the kid, the nonpreaching and nongraphic approach and the upbeat ending. The casting seemed good, and the message was clear. And as for the brand, yes Peta got people talking again. So even if NBC won’t run it, Peta is getting buzz, and this time without seriously ruffling a lot of feathers. What do you think (putting past Peta'ness aside if you can)? Should kids be able to see it and learn the backstory of the bird? Or just gobble in blind bliss? Here’s the segment on CNN that gives veteran Jeanne Moos’ take. I’m confident most of you will vote for the vodka shootup and call it a day. But just wondered. Oh, and it’s JUST a topic of discussion; we can all agree to disagree, right? Happy Thanksgiving, all.
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